Date:2015 + 2017
Project:Email + CRM Campaigns
Working with the Ubisoft CRM team, we designed and delivered email campaigns throughout For Honor's development up through to launch. From early teaser and general news campaigns to Alpha and Beta registrations to loyalty, lifecycle and launch messaging.
For over a decade we have worked with the Ubisoft CRM teams to help develop key strategies and standards - an inbox marketing playbook - that is used to propel each of their titles from early development through to season pass.